This exploration of a mock re-branding focuses specifically on artists & creators wanting to connect with their fans on a more personal level, & are considering Printify for their print-on-demand services.

The graphic is story-like, reads like a narrative, with the intentional alternating between real people & illustrations, bridging the two worlds & connecting creators with their supporters. The high five is proposed as the new logo to visualize Printify's focus on cultivating this relationship.

The 2D illustrative style used was developed by me to be simple but recognizable, unique to Printify's visual library. The UI concepts you see for the mobile apps serve to intrigue artists over the possibility of uploading their finished designs to various products on the go in a 'Creator' version.

In the 'Retail' version, fans & customers can easily communicate with their favorite creators & make purchases in minutes.

Printify's aim to be climate neutral by 2030 is a crucial part of their process - it falls in line with content creators' need to fulfill their customers' demand quickly & efficiently.

Mock Creative Brief:

Palette Exploration & Moodboard (art not mine):

Storyboards: